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Title Handbook of research on new product development / edited by Peter N. Golder (Professor of Marketing, Tuck School of Business, Dartmouth College), and Debanjan Mitra (City Furniture Foundation Professor of Marketing, Warrington College of Business, University of Florida, US).

Published Northampton, MA : Edward Elgar Publishing Limited, 2018.


Location Call No. Status
Physical description 1 online resource (480 page).
Series Research handbooks in business and management
Notes Includes index.
Contents Contents: Part I Introduction and overview -- 1. New product development research: consolidating the present and guiding the future / Peter N. Golder and Debanjan Mitra -- Part II Idea generation -- 2. Taming the creative spark: insights from research on creativity in new product development / Drew Boyd and Jacob Goldenberg -- 3. The what, who and how of innovation generation / Elio Keko, Gert Jan Prevo and Stefan Stremersch -- 4. Customer-driven innovation: a conceptual typology, review of theoretical perspectives, and future research directions / Gregory J. Fisher and Eric Fang -- 5. The paradigm shift from producer to consumer innovation: implications for consumer research / C. Page Moreau, Nikolaus Franke and Eric von Hippel -- 6. Institutionalizing an innovation function: moving beyond the champion / Gina Colarelli O'Connor -- Part III Market analysis -- 7. Digital multisided platforms: an innovation research agenda / Raji Srinivasan and Nandini Ramani -- 8. Innovation in China and India / Eden Yin and Jaideep C. Prabhu -- Part IV Product design and development -- 9. The state of new product design and forecasting research: recent developments and future directions -- Natasha Zhang Foutz and Vithala R. Rao / 10. Strategic use of product enhancements: upgrades, add-ons, extras, and accessories -- Steven M. Shugan -- 11. Sustainable new product development / Ebru Genc and C. Anthony Di Benedetto -- 12. Open innovation in the brand management context / Roger J. Calantone and Hang Nguyen -- Part V Commercialization -- 13. Global product launch: a perspective on past, present and future research / David A. Griffith and Goksel Yalcinkaya -- Part VI Market outcomes -- 14. A summary and review of new product diffusion models and key findings / Deepa Chandrasekaran and Gerard J. Tellis -- 15. Word-of-mouth processes in marketing new products: recent research and future opportunities / Andrew M. Baker and Naveen Donthu -- 16. Firm innovation and the stock market / Simone Wies and Christine Moorman -- 17. A review of crowdfunding research and findings / Venkat Kuppuswamy and Barry L. Bayus -- 18. Antecedents, consequences, and the mediating role of innovation: empirical generalizations / Leslie H. Vincent, Sundar Bharadwaj and Goutam Challagalla -- 19. Best practices and success drivers in new product development / Robert G. Cooper -- Index.
Summary New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks, covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. The contributors delve into a broad range of topics, covering each one deeply and comprehensively. Careful attention to the development of these topics make it a fantastic single-source reference for state-of-the-art knowledge on new product development, including comprehensive sets of questions and discussion topics to inspire future research. Managers will benefit from the Handbook by expanding their knowledge of new product development, and for researchers, the book provides a comprehensive look at the current research, as well as offering opportunities to continue expanding on this body of knowledge.
Notes Description based on print record.
Other author Golder, Peter N., editor.
Mitra, Debanjan, editor.
Edward Elgar Publishing, publisher.
Subject New products.
Electronic books.
ISBN 9781784718152 (e-book)

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