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Database Name
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WARC
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Other Database Name
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World Advertising Research Center
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Description
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University of Melbourne's subscription includes access to: WARC Strategy, WARC Rankings, WARC Data, WARC Media, WARC Creative, and Digital Commerce.
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WARC is an online service offering advertising best practice, evidence and insights from the world's leading brands. WARC also publishes leading journals including Admap, Market Leader, the Journal of Advertising Research and the International Journal of Market Research. In addition to its own content, WARC features advertising case studies and best practices from more than 50 respected industry sources, including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, The IPA and DMA.
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Subject
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Economics
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Marketing
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Databases Beginning with W
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Walk-in Users
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