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DATABASE SUBJECTS (1-12 of 17)
Marketing
1
 

AIMMAT - AIM Management & Training Database



AIMMAT - AIM Management & Training Database covers topics in management including strategy, finance, marketing, leadership, training and development is produced by the Library of the Australian Institute of Management NSW Training Centre Limited. It covers the period from 1991 to present.

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2
 

ATI - Australian Tourism Index



Please note ATI is no longer updated. ATI will remain available on Informit as an archive database. Australian Tourism Index (ATI), produced by the Department of Hospitality, Tourism and Marketing, Victoria University of Technology, is a bibliographic database that indexes and abstracts articles from published and unpublished material on tourism and related fields. Source documents include books, conference proceedings, audiovisual material, newspapers, journals, reports, commercial publications, unpublished material and government documents. Since 1993 all Pacific Asia Travel Association publications relevant to Australia, New Zealand and the Pacific have been included

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3
 

Business e-books Online



Business E-books Online is an online database that gathers 500 of the best-known textbooks and reference materials in business education in convenient digital format. All of the texts in the collection are curated by expert editors to ensure their relevance to the full spectrum of business programs.

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4
 

Business Source Complete



Business Source Complete is a scholarly business database, featuring a large collection of bibliographic and full text content. As part of the coverage offered by this database, indexing and abstracts for important scholarly business journals back as far as 1886 are included and searchable cited references are provided for more than 1,300 journals.

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5
 

Business Source Complete - Alumni edition



Business Source Complete - Alumni edition, is a scholarly business database, featuring a large collection of bibliographic and full text content. As part of the coverage offered by this database, indexing and abstracts for important scholarly business journals back as far as 1886 are included and searchable cited references are provided for more than 1,300 journals.

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6
 

Emerald Books



Emerald Books includes titles from around the world covering topical issues from the global financial crisis to social media and from sustainability to virtual learning, and supports researchers, students and the wider community. The Library has access to selected titles only.

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7
 

Emerald Journals



Emerald Journals cover a broad range of subjects, most notably in the areas of business management, economics and education. Content is selected for original contribution to the subject field, as well as practical relevance to policy making and future inquiry.

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8
 

Harvard Business Publishing



The Harvard Business Publishing database contains over 30,000 online articles, cases, eBooks, teaching notes and interactive simulations covering a broad range of disciplines, including: accounting, ethics, human resource management, information technology, marketing and management.

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9
 

Henry Stewart Talks - Business & Management Collection



Henry Stewart Talks - Business & Management Collection contains a growing selection of prepared animated audio visual presentations with synchronized narration. The collection is regularly updated and is organized into series: Finance, accounting & economics; Global business management; Management, leadership & organisation; Marketing & sales; Strategy; Technology & operations.

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10
 

Media Intelligence Center



AAM's Media Intelligence Center (previously the Audit Bureau of Circulations) provides audited circulation data for thousands of North American newspapers, popular magazines and trade publications.

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11
 

Mintel Academic



Mintel Oxygen Academic compiles and assesses critical market trends and developments in specific regions and industries, and gauges the potential impact they will have on the wider market. The reports are split into the following categories: Fashion, Finance, Food, Health & Beauty, Household, IT, Media, Travel & Tourism.

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12
 

Mintel GNPD



Mintel GNPD monitors product innovation and retail success in the consumer packaged goods market worldwide. Mintel GNPD contains data from over 50 countries worldwide, with over 20,000 new products added every month and with continually updated data. GNPD monitors new introductions from the following mass-market categories: Food, Beverages, Beauty & personal care, Household goods, Petcare.

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