| Edition |
Rev. ed. |
| Physical description |
1 online resource (viii, 243 pages) |
| Bibliography |
Includes bibliographical references (pages 197-227) and index. |
| Contents |
1. I'm the Greatest, Yes Sirree, That's All You'll Ever Hear from Me! -- 2. Falsity without Deception: As Possible As the Law Says, but Not As Probable -- 3. Puffery: Used Because It Works, Legalized Because It Doesn't -- 4. The Roots of Sellerism -- 5. Warranty: How Much Promise Do You Find in a Promise? -- 6. Misrepresentation: How Much Lying Do You Find in a Falsehood? -- 7. Opinion and Value Statements and Puffery: Avoiding Fact and Keeping Sellerism Alive -- 8. The Federal Trade Commission: Accelerating the Consumerist Trend -- 9. Reasonable Consumers or Other Consumers? How the FTC Decides -- 10. The FTC and Puffery: Some Wins and Some Losses in the Fight for Consumerism -- 11. Additional Kinds of Puffery, Beginning with Obvious Falsity -- 12. Puffing with Social and Psychological Claims -- 13. Puffing with Literally Misdescriptive Names -- 14. Puffing with Mock-Ups -- 15. Puffery's Immunity Should Be Eliminated. |
| Language notes |
English. |
| Subject |
Advertising -- United States.
|
|
Selling.
|
|
Advertising laws -- United States.
|
| ISBN |
9780299152536 (electronic bk.) |
|
0299152537 (electronic bk.) |
|
1282788191 |
|
9781282788190 |
|
9786612788192 |
|
6612788194 |
|
0299152502 (cloth ; alk. paper) |
|
9780299152505 (cloth ; alk. paper) |
|
0299152545 (pbk. ; alk. paper) |
|
9780299152543 (pbk. ; alk. paper) |
|
0299067343 (alk. paper) |
|
9780299067342 (alk. paper) |
|
