| Physical description |
xv, 319 pages ; 24 cm |
| Notes |
Includes index. |
| Summary |
Does the phrase "cash cow" sound vaguely familiar? How about concepts such as "time-based management", "experience curve" and "segment-of-one marketing"? All of these definitive phrases are the creations of The Boston Consulting Group (BCG). For the past thirty years, BCG has changed the face of business with their innovative thinking in such areas as corporate strategy, brand management, marketing, leadership, and customer value. Now, for the first time, you can read up on all of BCG's groundbreaking ideas under one cover. This book is a collection of the firm's best "thought pieces" over the years. |
| Other author |
Stern, Carl W.
|
|
Stalk, George, 1951-
|
|
Boston Consulting Group.
|
| Subject |
Boston Consulting Group.
|
|
Strategic planning.
|
|
Competition.
|
| ISBN |
0471248339 (cloth : alkaline paper) |
|
