| Edition |
3rd ed. |
| Physical description |
xiii, 510 pages : illustrations (some colour) ; 28 cm |
| Bibliography |
Includes bibliographical references (pages 476-490) and index. |
| Contents |
1. The Prologue to Graphic Design: The visual message from prehistory through the medieval era. 1. The Invention of Writing. 2. The Asian Contribution. 3. Alphabets. 4. Illuminated Manuscripts -- 2. A Graphic Renaissance: The origins of European typography and design for printing. 5. Printing Comes to Europe. 6. The German Illustrated Book. 7. Renaissance Graphic Design. 8. An Epoch of Typographic Genius -- 3. The Industrial Revolution: The impact of industrial technology upon visual communications. 9. Typography for an Industrial Age. 10. Photography, the New Communications Tool. 11. Popular Graphics of the Victorian Era. 12. The Arts and Crafts Movement. 13. Ukiyo-e and Art Nouveau -- 4. The Modernist Era: Graphic design in the first half of the twentieth century. 14. The Genesis of Twentieth-Century Design. 15. The Influence of Modern Art. 16. Pictorial Modernism. 17. A New Language of Form. 18. The Bauhaus and the New Typography. 19. The Modern Movement in America. |
|
5. The Age of Information: Graphic design in the global village. 20. The International Typographic Style. 21. The New York School. 22. Corporate Identity and Visual Systems. 23. The Conceptual Image. 24. National Visions within a Global Dialogue. 25. Postmodern Design. 26. The Digital Revolution. |
| Summary |
"After fifteen years of development in graphic design, this expanded and updated Third Edition includes hundreds of full-color images and new material in many areas, including alphabets, Japanese and Dutch graphics, and the computer revolution which has impacted all aspects of contemporary design and communications. With its approximately 1,200 illustrations, lucid text, and interpretive captions, the book reveals a saga of creative innovators, breakthrough technologies, and important design innovations."--BOOK JACKET. |
| Subject |
Graphic design (Typography) -- History.
|
|
Book design -- History.
|
| ISBN |
0471291986 (cloth : alkaline paper) |
|
