| Edition |
1st ed. |
| Physical description |
xvii, 236 pages : colour illustrations ; 24 cm |
| Notes |
Includes index. |
| Contents |
1. The Birth of Being Direct -- 2. Growing Pains -- 3. Learning the Hard Way -- 4. Finding Our Footing -- 5. Narrowing Our Focus -- 6. Dialing Up, Deliberately -- 7. Revolutionizing an Industry -- 8. Create a Powerful Partnership -- 9. Build a Company of Owners -- 10. Learn, Direct from the Source -- 11. Develop a Customer-Focused Philosophy -- 12. Forge Strong Alliances -- 13. Bring Your Partners Inside Your Business -- 14. Differentiate for a Competitive Edge -- 15. Thrive on Change in the Connected Economy. |
| Summary |
Founded on a deceptively simple premise - to deliver high-performance computer systems directly to the end user - Dell Computer is the envy of its competition, consistently growing at five times the industry rate, and a perennial darling of Wall Street: its stock is up more than 36,000 percent this decade, and more than 200 percent in the last year alone. In Direct from Dell, Michael Dell himself tells the incredible story of Dell Computer's successful rise, beginning in his college dorm room with $1,000 in capital. Not just for CEOs or those in high tech, the strategies revealed in Direct from Dell are invaluable to managers in a broad cross section of industries. From starting a successful business to pioneering computer sales and service over the Internet, Dell shares his perspectives. |
| Other author |
Fredman, Catherine.
|
| Subject |
Dell Computer Corp. -- History.
|
|
Computer industry -- United States -- History.
|
| ISBN |
0887309143 |
|
