| Edition |
4th ed., Completely updated and expanded ed. |
| Physical description |
xii, 368 pages ; 23 cm |
| Bibliography |
Includes bibliographical references (pages 343-356) and index. |
| Contents |
Introduction -- Part 1: Guerrilla Approach -- 1: What is guerrilla marketing today? -- 2: Need for guerrilla marketing -- 3: Sixteen monumental secrets of guerrilla marketing -- 4: Developing a guerrilla marketing plan -- 5: Developing truly creative marketing -- 6: Selecting the most lethal marketing methods -- 7: Secrets of saving marketing money -- 8: Research: the starting point of a guerrilla marketing campaign -- Part 2: Minimedia Marketing -- 9: Truths about minimedia marketing -- Part 3: Maximedia Marketing -- 10: Guerrilla-style maximedia marketing -- Part 4: New-Media Marketing -- 11: E-media marketing -- 12: Info-media marketing -- 13: Human-media marketing -- 14: Nonmedia marketing -- Part 5: Nature of the guerrilla -- 15: Guerrilla company attributes -- 16: Guerrilla company attitudes -- 17: Guerrilla marketing psychology -- 200 weapons of guerrilla marketing -- Acknowledgments -- Informational arsenal for guerrillas -- Index. |
| Summary |
"When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including Strategies for marketing on the Internet (explaining when and precisely how to use it); Tips for using new technology, such as podcasting and automated marketing; Programs for targeting prospects and cultivating repeat and referral business; Management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible and the book every small-business owner should have on his or her shelf."--P. [4] of cover. |
| Other author |
Levinson, Jeannie.
|
|
Levinson, Amy.
|
| Subject |
Marketing.
|
|
Small business -- Management.
|
|
Advertising.
|
| Variant Title |
Easy and inexpensive strategies for making big profits from your small business. |
|
Easy & inexpensive strategies for making big profits from your small business. |
| ISBN |
9780618785919 (paperback) |
|
0618785914 (paperback) |
|
