| Physical description |
x, 302 pages : illustrations ; 23 cm |
| Bibliography |
Includes bibliographical references and indexes. |
| Contents |
Introduction to the psychology of communicating sustainability / Lynn R. Kahle and Eda Gurel-Atay -- Sustainability: is perception as good as reality? / Andrew G. Parsons, Samuel Soo, and Nicole Berth -- The many shades of greenwashing: using consumer input for policy decisions regarding green advertisements / Kim Bartel Sheehan -- Product end-of-life decisions / Sommer Kapitan, Rajesh Bhargave, Kristin Trask, Jill M. Sundie, and David H. Silvera -- Religion and religiosity's influence on sustainable consumption behaviors / Elizabeth Minton -- Sustainable behavior and holistic thinking / Yun Lee, Nara Youn, and Dhananjay Nayakankuppam -- Green advertising and behavior: non-Hispanics vs. acculturating Hispanics / Sigal Segev -- The influence of visual information on environmentally significant behavior / Jill Mosteller -- Reluctant for a reason? a persuasion knowledge perspective on green advertising / Guang-Xin Xie, Alex Cavallero, and Meng Cheng -- Promoting low-carbon policy to the public: message framing matters / Sidney Su Han, Ying Yu, and Lefa Teng -- Consumer creativity and its implications for sustainability marketing / Xiaojing Yang, Melissa G. Bublitz, Kai-Yu Wang, and Laura A. Peracchio -- Consequences of legislating packaging behavior: Germany's green dot program and its communications / Lukas Jones, Scott Owen, and Lynn R. Kahle -- Preschool children's preference for energy-dense, branded foods: an unsustainable trajectory / T. Bettina Cornwell and Anna R. McAlister -- Semantic analysis of energy-related conversations in social media: a Twitter case study / Martha G. Russell, June Flora, Markus Strohmaier, Jan Pöschko, Rafael Perez, Jiafeng Yu, Marc A. Smith, and Neil Rubens -- Oregon's iconic Bottle Bill / Ethan Moskowitz and Lynn R. Kahle -- Defining livability: how livable communities contribute to and benefit from social cohesion / Kyra L. Wiggin. |
| Other author |
Kahle, Lynn R., editor.
|
|
Gurel-Atay, Eda, 1980- editor.
|
| Subject |
Sustainable development.
|
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Consumption (Economics) -- Environmental aspects.
|
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Lifestyles -- Environmental aspects.
|
| ISBN |
9780765636805 (hardcover : alkaline paper) |
|
0765636808 (hardcover : alkaline paper) |
|
9780765636812 (paperback: alkaline paper) |
|
0765636816 (paperback: alkaline paper) |
|
