| Physical description |
221 p. : ill. ; 25 cm. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Foreword / Gunnar Swanson -- Two Days in Limbo / Michael Schmidt -- Seen and Not Seen / Kenneth FitzGerald -- Signs of Life/Spaces of Art: From Standard Brands to Integrated Circuits / Johanna Drucker -- Looking into Space / Stephanie Zelman -- Reading Photographs / Colette Gaiter -- Visual Syntax / Ellen Lupton -- Surrogate Multiplicities: in Search of the Visual Voice-Over / Katie Salen -- The Crystal Goblet, or Printing Should Be Invisible / Beatrice Warde -- Legibility / Rolf F. Rehe -- Improving the Tool / Hrant Papazian -- Clarety: Drinking from the Crystal Goblet / Gunnar Swanson -- The Object Poster: Word + Picture = Impact / Steven Heller -- The New Calligraphic Renaissance / Steven Skaggs -- E Pluribus Unum / Paul Elliman -- On the Democratization of Typography / Gunnar Swanson -- The Written Word: The Designer as Mediator / William Drenttel -- The Myth of Content and the Encyclopedestrianization of Communication / James Souttar. |
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Electronic Typography: The New Visual Language / Jessica Helfand -- Rethinking the Book / David Small. |
| Other author |
Swanson, Gunnar.
|
| Subject |
Makeup (Printing)
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Graphic arts.
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Graphic design (Typography)
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Legibility (Printing)
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Books -- Format.
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Book design.
|
| Variant Title |
Graphic design and reading |
| ISBN |
1581150636 |
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